Dartfish

In 1997, after extensive research in image and video processing, SimulCam technology was created and developed at the Swiss Federal Institute of Technology in Lausanne, Switzerland. The small start-up quickly grew and became well known for its innovative digital image enhancements in the sports broadcast world. SimulCam technology was followed by StroMotion. Based on its technological know-how, Dartfish soon branched out into other growth areas such as interactive Internet content enhancements as well as developing cutting-edge sport training applications.
Dartfish's SimulCam and StroMotion technologies have been featured by many TV stations including BBC, NBC, CBC, ARD, ZDF, ORF and SSR-SRG. Dartfish users won 138 medals at the Torino Olympics Games 2006 in various events. Nearly 60% of all Olympic contenders used Dartfish in 2006.

Unheard of Technology?

Technology is not just handheld and seen through a computer, technology is "the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science," that's from dictionary.com. So some minor technologies that are making a major difference:
1. Designer speed: Speedo introduced a new racing swimsuit this year, the LZR Racer, featuring ultra­sonically bonded seams and water-repellent fabric to reduce drag.
2. Modern archery bows made from aluminum, magnesium fiberglass, and Kevlar can shoot arrows faster than 150 miles per hour with pinpoint accuracy.
Their are many more modern technologies like these that affect all Olympic games.

Instant Replay!!!

Instant replays were first used in the NFL in the 1986. They were initiated by NFL replay officials and coaches were not allowed to 'challenge'. This system lasted until 1992 when the NFL owners voted to discontinue the use of instant replay. Replay returned to the NFL in 1999 and coaches were allowed to challenge a maximum of two plays per game. For the 2004 season, the replay rule was amended to allow a coach a third challenge if the first two challenges were successful. Recently they have just been added to the college football game as well. With the new additions of instant replay in the sport, stadiums are having to adjust. Last season it cost about $100,000 for the Big Ten to install the necessary cameras into each stadium. This year it will cost the SEC, for example, nearly $700,000 to equip their stadiums. Kind of expensive for a maximum three minute decision.

With the ever changing technologies of the world and the love of sports across the globe businesses thrive on this opportunity to get involved and get in the mix. ESPN, The Worldwide Leader in Sports, and Mobi TV, a leading mobile phone application service, have come together to bring ESPN Mobile TV. This is a 24/7(all the time) for wireless internet capable phones. In this product selection of live, simulcast sports events; breaking sports news, mobile-exclusive programming; commentary and analysis; and realtime sports scores and game updates. ESPN Mobile TV consists of full-length live events including college football and basketball, NBA, NASCAR, MLS, Arena Football League, Major League Lacrosse and more. ESPN Mobile TV also offers content from ESPN fan favorites such as Mike & Mike in the Morning, First Take, Pardon the Interruption, Rome is Burning and Around the Horn, as well as new mobile-specific shows such as ESPN ReSet, ScoreCenter and Fantasy Football Now. This is just ESPN alone; the NBA also has their mobile product: NBA 2 Go. NBA 2 Go offers daily video highlights, customised information about their favorite teams and players, and countless news stories. The MLB also has its own product as well… this is fairly common as you can tell.

But what does this new technology mean for the business aspect of sports: MARKETING!!! Advertisements will be all over people’s cell phones. And you ask why do this, especially since companies pay top dollar for TV advertisements, because what is the one thing almost everyone has, everyone uses every day? That would be a cell phone. And don’t think cell phone companies are not taking advantage of this as well, offering these products in special plans for their new customers.

ESPN is the worldwide leader in sports entertainment. It has been at the forefront of all sports media and technology for almost thirty years. ESPN gives up the minute sports action through television, internet, and phones. Consumers can receive scores, highlights, and stats at anytime due to the new ESPN Mobile.