With the ever changing technologies of the world and the love of sports across the globe businesses thrive on this opportunity to get involved and get in the mix. ESPN, The Worldwide Leader in Sports, and Mobi TV, a leading mobile phone application service, have come together to bring ESPN Mobile TV. This is a 24/7(all the time) for wireless internet capable phones. In this product selection of live, simulcast sports events; breaking sports news, mobile-exclusive programming; commentary and analysis; and realtime sports scores and game updates. ESPN Mobile TV consists of full-length live events including college football and basketball, NBA, NASCAR, MLS, Arena Football League, Major League Lacrosse and more. ESPN Mobile TV also offers content from ESPN fan favorites such as Mike & Mike in the Morning, First Take, Pardon the Interruption, Rome is Burning and Around the Horn, as well as new mobile-specific shows such as ESPN ReSet, ScoreCenter and Fantasy Football Now. This is just ESPN alone; the NBA also has their mobile product: NBA 2 Go. NBA 2 Go offers daily video highlights, customised information about their favorite teams and players, and countless news stories. The MLB also has its own product as well… this is fairly common as you can tell.

But what does this new technology mean for the business aspect of sports: MARKETING!!! Advertisements will be all over people’s cell phones. And you ask why do this, especially since companies pay top dollar for TV advertisements, because what is the one thing almost everyone has, everyone uses every day? That would be a cell phone. And don’t think cell phone companies are not taking advantage of this as well, offering these products in special plans for their new customers.